Bases off of this article:http://www.houstonchronicle.com/politics/texas-take/article/Measuring-endorsements-6493576.php

In politics, many times a good endorsement can change the direction of your whole campaign. An endorsement is an act of giving public approval or support to someone’s campaign.  Representative Bryan Hughes and Representative David Simpson are in one of the most closely watched Republican primaries in the state of Texas. The race is to fill the Senate District 2 seat. Representative Simpson doesn’t necessarily have backing from any influential Texas politicians, especially when measured up to Hughes. Hughes’ campaign team has wasted no time showing off endorsements from Lieutenant Governor Dan Patrick and Texans for Lawsuit Reform PAC. Simpson has the backing from Ted Cruz’s close friend, Senator Konni Burton. For either of these candidates grass-roots campaigns, a formal endorsement from Senator and Presidential Candidate Ted Cruz would be a definite game changer. But, it is one thing to thank someone for the work in Austin, as Cruz did of Hughes, but another to publicly say that East Texas voters should cast their ballots for Hughes. A Cruz endorsement is a well-worn route to high state office in Texas. Will either of these candidates be able to take it?